Marketing Coordinator
A Marketing Coordinator, or Marketing Research Coordinator, is responsible for supporting the efforts of the marketing team to carry out marketing campaigns. Their duties include researching market trends and compiling reports about consumer needs, creating marketing campaign content like graphics, blog posts or social media posts and assisting in executing marketing events for a corporation.
About the Role
Responsibilities
-
Conducting research to analyze competitive landscape, market trends and customer behavior and prepare reports by collecting, summarizing and analyzing data
-
Support the Marketing Director in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars and organizing and planning promotional presentations
-
Communicating campaign deliverables, objectives and timelines to their team while providing instructions for promotion or use
-
Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts
-
Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed
-
Continually seeking and researching new sources of prospective customers while providing recommendations to marketing and sales leadership
Requirements
-
Should have at least 2+ years of experience in graphic design, marketing or advertising
-
Individuals should also have solid experience in managing and leading SEO/SEM, display advertising, social media, email and marketing database campaigns and able to learn to interact with Wix, MailChimp, Canva and other tools/platforms as needed.
-
Strong written and verbal communication skills to articulate clearly with various departments including graphic design, public relations and advertising, as well as vendors, contractors and freelancers.
-
Excellent interpersonal skills for representing organizations in public, during media events and product launches, product demonstrations and while participating at trade shows.
-
Project management skills and time-management skills for juggling numerous time-sensitive projects simultaneously. Being familiar with project management software is also an asset.
-
Good computer skills for generating reports, viewing marketing metrics, extracting data and sharing this information with other team members in project updates. Working knowledge of basic computer applications, programs and features is a must with experience in web page development or graphic design being very helpful.
-
Having the ability to provide information on previous campaigns, projects and timelines overseen and implemented in order to demonstrate overall capabilities.
